KEYtrends
As we evolved from ancient to medieval to renaissance to agricultural to industrial age, people embraced business models at a predictable steady pace. As the movement to post modernism happened with the advent of information age and with our present high social connectedness era, the speed with which business models are changing in any field be it medicine, healthcare, technology, computers, nano, bio engineering, banking, manufacturing, space research, education, cognitive sciences and so forth is happening with blue streak intensity.
Corporate vision used to be inexorably cast earlier but with today’s business models and ‘emerging trend militancy’, organizations have revisited the sustainability of their vision midway, made alterations, gone for acquisitions, mergers, joint ventures, partnership, sell off and other ‘stay afloat’ strategies.
EXPLOSIVE IDEAS ARE ALL AROUND US, WHAT WE PICK DEPENDS UPON INDIVIDUAL & COLLECTIVE DISPOSITION
Never has ‘key trends’ monitoring assumed such significance as much as the present time as it is from this repertoire that CEO’s formulate their vision and endurance strategy for the firm. The only certainty in the emerging key trends is that there is absolutely no permanence of any trend, it just keeps galloping albeit for the good of the consumer. It can be unquestionably asserted that power lies with the consumer and with the pervasive social networks and possibility of even the mundane interaction going viral, organizations have to be wary of the levels of service and customer satisfaction that they render in the playing arena.
the emerging trend
SOCIAL NETWORK
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Microblogging
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Social Entrepreneurship
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The Digital Revolution
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Peer to Peer Lending
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Instant Community
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Citizen Journalism
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Social Television
BUSINESS PRACTICES
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Crowd Funding
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Crowd Sourcing
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Collaborative Technologies
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Shared factories for hire
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Mass Customisation
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Rapid Manufacturing
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Teenpreneurs
TECHNOLOGY
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Wearable Devices
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3D Printing
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Miniaturisation
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Commercial Space Travel
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Augmented Reality
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Nano Technology
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Stem Cell Advances
HEALTH & MIND
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Personalised Medicine
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Life Coaching
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Executive Coaching
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Psychotherapy
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CBT, NLP, CfD, CAT
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Mindfulness
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Hypnotherapy
MARKETING
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Massclusivity
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Contextual Marketing
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Sensory Branding
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Guerrilla Marketing
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Sensation Marketing
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Prosumers
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Gamification
MOBILITY
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Transition to the Cloud
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Serendipity Services
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Online Retail Leap
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Location Based Services
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Affective Computing
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App Economy
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Smartphone Siege
MOBILITY
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AI and voice recognition mobile apps, encouraging hands free user experience.
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Machine to Machine communication (M2M): Fridge connected to TV connected to washing machine to basically any device and controllable from a smartphone. Smart Machine Era: Connected ice-cream cooler. Coffee machine – when coffee is ready, sends alert to smartphone app.
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5G readiness, connectivity in cars & in locomotion, geo-local advertising, in car entertainment .
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Augmented reality, facefilter etc.
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Wifi enabled walking cane from Fujitsu.
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Cars collaborating with streaming music companies and access to apps.
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Volvo drivers will link to Ericsson connected vehicle cloud.
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Digitized payments, ubiquitous mobile banking, increased mobile payments.
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With increased security companies are relying on BYOD- Bring your own device to the workplace. Increased productivity due to high organization capability on personal phones.
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Google driverless car, the Waymo project.
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Dual Video Call: Front and rear camera view whilst conferencing (from Samsung).
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16 fold increase in mobile video viewing predicted from 2012 to 2017 and video will account for 2/3rd of global data traffic.
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High computational power , reduced energy consumption, incredibly fast data communication devices in our hand
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Biometric (voice, facial, signature, fingerprint) developments. Advanced face recognition and identification that will augment authentication requirements over touch screens.
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Unprecedented proliferation of e-books: The mobile reader.
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Mobile & wearable device syncing. Fitness bracelets, smartwatches, healthcare monitors, and glasses- all paired with mobile apps. The huge mobile apps revolution: ‘An app for anything’.
BUSINESS PRACTICES
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Crowd Funding (Till Feb 2019 $ 6.8 Billion crowd funded for a million projects)
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Crowd Sourcing. Top global brands using crowd sourcing for the past 10 yrs.
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Collaborative Technologies (Wiki’s, Blogs, Social Networks, Web 2.0 etc.)
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Transition to the cloud (cloud computing market- $ 180 Billion in vendor revenues (2018), estimated to be $ 411 Billion in 2020).
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Online retail revolution ($ 2.4 Billion in 2018).
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Mass Urbanization (68 % of world's population will live in urban areas by 2050).
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Shared factories for hire (Sculpteo, Ponoko, Shapeways), incentivised return & reuse, dematerialised services, product service system.
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Mass Customisation (Nike ID, Black Lapel, Charles Tyrwhitt).
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Rapid Manufacturing.
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Molecular Manufacturing.
MEDICINE
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Robots for interactive body assisting (Gentle care givers).
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Smart life saving mobile applications (iPhone ECG, Epocrates, Isabel, Alivecor).
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Genomics (Genetic profiling, Cloning, Genetically modified organisms, Eugenics).
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Biomedical Engineering (Organic tissues, Surgical Biotechnology, Biomimetics, Stem cells).
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Transplantation.
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Deep Brain Stimulation.
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Stereotactic neurosurgery.
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Bionic Retinal device to restore sight (Artificial Retinas).
TECHNOLOGY
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3D printing , Food printing (3D printing market $ 14.5 Billion in 2019).
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Wearable devices: iWatch, Google Glass ($ 25 Billion in 2019).
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Optimised screen’s on most devices hence reduced reliance on smartphones. Light field displays.
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Smart Materials, smart sensors.
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3D Television, OLED TV's - 1mm staggeringly thin TV's. Roll-up TV's, Ultra HD/4K.
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Gaming imagination.
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Blockchain, IOT, Deeplearning.
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Nano Technology.
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Integrated Microsystems & MEMS ( SOC, Micro Instrumentation).
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Robotics & Artificial Intelligence
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Big Data: Explosive digital data growth
SPACE EXPLORATION
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Technology to use fuel cells of parked electric cars to convert biogas or hydrogen into more electricity. Owners of cars to be paid for the energy their vehicles produce.
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Commercial space travel (Virgin galactic and other projects )
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Mars Base: Unmanned missions-2022, manned missions- 2024.
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Terra-Forming ( that will initiate research in this area )
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Asteroid mining looking for resources
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Synchronous satellites (direct dial any place on earth)
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Launch vehicles & reusability.
A CONNECTED SOCIETY
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LinkedIn, Facebook, WhatsApp, Twitter, Your Tube, Facebook messenger, Google +, Pinterest, Instagram, WeChat, Tumblr, QZone, Snapchat,and 40 others: A service explosion.
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Micro-networks : Intimate communication networks formed around special subjects of interest (Linkedin, Quora + Facebook).
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Global Revenue from social media (Euros 39 Billion in 2019). Not having a digital presence now would be ruinous.
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Snapchat marketing.
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Teenager Traffic in the US (April 2018): Instagram- 15 %, Snapchat -35%, Facebook- 10%, Twitter- 3 %.
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The video combustion: Traffic surge on You Tube. Video as a preferred mode of engagement.
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Streaming services boom: Apple, Spotify etc.
HEALTH & WELLBEING
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Personalised Medicine
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Data selfies & Bio feedback
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Predictive Analysis
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Predicting emotions with Artificial Intelligence
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Cultured meat
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3D printing of organs, eliminating surgery queue.
PSYCHOTHERAPY BRINGS FOCUS, ENGAGEMENT, IMMERSION AND ATTENTION TO THE PRESENT. ALL PROGRAMS OF HEADSTRIDE BRISTLE WITH PSYCHOTHERAPY CONSIDERATIONS.
FAITH IS THE STATE OF BEING ULTIMATELY CONCERNED.
- Paul Tillich