top of page


Short sentences drawn from long experience

-Miguel de Cervantes


Quotes are a part of our life and it is the distilled wisdom of people who have experienced the world a bit differently from us. These quotes are collated from fields such as Psychotherapy, Psychology, Philosophy, Leadership, Branding, Advertising, Sales, War, Movies, Authors, etc.  Some are  astute,  some are witty,  some have outmoded stereotypes, a few are inventive and  some exude pun but they all have a deviation from the conventional and changes our state (momentarily for some and lasting for others).

Regardless of the age of these quotes, it still bears abiding relevance to modern context and challenges our critical assumptions and radical convictions.  

In my 20’s , I came across a few of these but didn’t absorb the essence and considered it as mere information. Then in my late 30’s, upon reading revisits, a few of these became inspiration and conversational catalysts. In spite of  the quote’s wisdom and power, I regret, I never made any alterations to the way I viewed. In my 40's, it was a slog of a routine. Now in my 50’s  a few of these have become desperate application for me as I am confronted with a stronger need and these very same quotes seem to possess range, depth and insight for me. It is my  sheer pleasure to share 100 of these that  I found interesting and hope  like a trapeze artist, you can nail the  perfect dismount in your respective lives and career, if a few of these touch your conscience. 

- Nandu Menon 



  • Since Aushwitz we know what man is capable of. Since Hiroshima we know what is at stake.

       - Dr. Viktor Frankl

  • Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it.

      - Johann Wolfgang von Goethe

  • Give me a stock clerk with a goal and I'll give you a man who will make history, give me a man with no goals and I'll give you a stock clerk. - J.C. Penny

  • We learn resignation not by own suffering, but by the suffering of others. - W. Somerset Maugham

  • A bird doesn't sing because it has an answer, it sings because it has a song. - Maya Angelou

  • A river cuts through rock, not because of its power, but because of its persistence. - Jim Watkins

  • Sports do not build character. They reveal it. - John Wooden

  • A mind that has been stretched will never return to its original dimensions. - Albert Einstein

  • Man is most nearly himself when he achieves the seriousness of a child at play.  - Heraclitus

  • Obstacles are those frightful things you see when you take your take your eyes off your goal.

       - Henry Ford

  • The young man knows the rules, but the old man knows the exceptions. - Oliver Wendell Holmes

  • Acting is a question of absorbing other people's personalities and adding some of your own experience. - Jean-Paul Sartre

  • Unless a capacity for thinking be accompanied by a capacity for action, a superior mind exists in torture. - Bedetto Croece 

  • Progress is made by lazy men looking for an easier way to do things.- Robert Heinlein​

  • Somewhere on this globe, every ten seconds, there is a woman giving birth to a child. She must be found and  stopped. - Sam Levenson

  • At JWT, we believe advertising needs to stop interrupting what people are interested in and be whatpeople are interested in. -JWT (Ad agency)

  • Everyone needs recognition for his accomplishments, but few people make the need known quite as  clearly as the little boy who  said to his father: "Let's play darts. I'll throw and you say 'Wonderful!’

  • You dont understand human nature unless you know why a child on a merry-go-round will wave at his parents everytime around- and why his parents will always wave back. - William Tammeus


  • In matters of conscience, the law of the majority has no place.- Mahatma Gandhi

  • When you are young you take the kindness people show you as your right. -W. Somerset Maugham

  • The way to gain a good reputation is to endeavor to be what you desire to appear. - Socrates

  • A thought is an idea in transit. - Pythagoras

  • Wise men speak because they have something to say; Fools because they have to say

      something. - Plato

  • When  inspiration does not come to me , I go half way to meet it. - Sigmund Freud

  • It is amazing what you can accomplish if you do not care who gets the credit.- Harry S. Truman

  • I don't like that man. I must get to know him better. - Abraham Lincoln

  • The butterfly counts not months but moments, and has time enough.- Rabindranath Tagore

  • I  made this letter very long because I did not have the leisure to make it shorter.  - Blaise Pascal

  • When a father gives to his son, both laugh; when a son gives to his father, both cry.- William Shakespeare

  • Don’t tell me how good you make it; tell me how good it makes me when I use it.-  Leo Burnett

  • A fine is a tax for doing wrong. A tax is a fine for doing well.- Mark Twain

  • Formal education will make you a living; self-education will make you a fortune.- Jim Rohn

  • It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.- Charles Darwin

  • If your work is becoming uninteresting, so are you. Work is an inanimate thing and can be made lively and interesting only by injecting yourself into it. Your job is only as big as you are.- George C. Hubbs

  • Early to bed, early to rise, work like hell and advertise.-  Ted Turner

  • It is not your customer's job to remember you. It is your obligation and responsibility to make sure they don't have the chance to  forget you.- Patricia Fripp

  • Science is a wonderful thing if one does not have to earn one’s living at it. - Albert Einstein

  • Imagination is a quality given to a man to compensate him for what he is not, and a sense of humour was provided to console him for what he is. - Oscar Wilde

  • A good advertisement is one which sells without drawing attention to itself.- David Ogilvy


  • Creative without strategy is called 'art'. Creative with strategy is called 'advertising'. - Jef Richards


  • I saw a subliminal advertising executive, but only for a second. - Steven Wright 

  • Lead me, follow me, or get out of my way.- General George Patton

  • A day without laughter is a day wasted. - Charlie Chaplin 

  • He who has never learned to obey cannot be a good commander. - Aristotle

  • The test of a man or woman's breeding is how they behave in a quarrel. - George Bernard Shaw

  • I've never let my school interfere with my education. - Mark Twain

  • To do great things is difficult; but to command great things is more difficult. - Friedrich Nietzsche

  • Adversity reveals genius, prosperity conceals it. - Horace, Roman Poet.   

  • It is often said that before you die your life passes before your eyes. It is in fact true. It's called living. - Terry Pratchett


  • Be more concerned with your character than with your reputation, because your character is what you really are, while your   reputation is merely what others think you are.- John Wooden

  • Old age is ready to undertake tasks that youth shirked because they would take too long.

       - W. Somerset Maugham

  • I've missed more than 9000 shots in my career. I've lost almost 300 games.  Twenty six times, I've been trusted    to take the  game  winning shot and missed. I've failed over and over and over again in my life. And that is why I   succeed.- Michael Jordan

  • What lies behind us and what lies before us are tiny matters compared to what lies within us.

       - Ralpho  Waldo Emerson

  • The inherent vice of capitalism is the unequal sharing of blessings; the inherent virtue of socialism is the equal sharing of miseries.- Winston Churchill

  • Every child is an artist. The problem is how to remain an artist when you grow up." - Pablo Picasso

  • Everyday, God gives us the sun - and also one moment in which we have the ability to change everything-  Paulo Coelho

  • Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.- General George Patton  

  • A prisoner of war is a man who tries to kill you and fails, and then asks you not to kill him.

      - Winston Churchill

  • I ran into Isosceles. He had a great idea for a new triangle.- Woody Allen

  • War does not determine who is right – only who is left.- Bertrand Russell

  • Too often the strong, silent man is silent only because he does not know what to say, and is reputed strong only because he has remained silent.- Winston Churchill

  • There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster." - Jerry Della Famina

  • The public has an appetite for anything about imagination - anything that is as far away from reality as is creatively possible.- Steven Spielberg.

  • Science and technology revolutionize our lives, but memory, tradition and myth frame our response.- Arthur M. Schlesinger

  • The distance between insanity and genius is measured only by success. - Bruce Feirstein

  • Quality in a service or product is not what you put into it . It is what the client or customer gets out of it.- Thomas J Watson Jr.

  • Be yourself. Everyone else is taken.- Oscar Wilde

  • A product can be quickly outdated, but a successful brand is timeless. - Stephen King

  • From the moment I picked your book up until I laid it down, I was convulsed with laughter. Someday I intend reading it.- Groucho Marx

  • People always come up to me and say that my smoking is bothering them... Well, it's killing me!

       - Wendy Liebman

  • Smoking is one of the leading causes of all statistics.- Liza Minnelli

  • Oscar Wilde: 'Do you mind if I smoke?' Sarah Bernhardt: 'I don't care if you burn'

  • I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. - David Ogilvy

  • Before I speak, I have something important to say. - Groucho Marx

About Money:

  • When he borrowed money from me he said I’ll be eternally indebted to you. And he meant it!  

  • There is a man outside who says you owe him money. What does he look like ?  He looks like you  better pay him !

  • Does your husband confide in you about his business problems? Yes every time I come home with a new outfit. 

  • Ladies  & Gentlemen, a fifty pound note has been found in the theatre. Will the person who lost it  please form a queue at the stage door. 

  • Science does not know its debt to imagination. -Ralph Waldo Emerson

  • A black cat crossing your path signifies that the animal is going somewhere.- Groucho Marx

  • There are no limitations to the mind except those we acknowledge.- Napoleon Hill

  • Self-respect knows no considerations. - Mahatma Gandhi

  • Painting is a faith, and it imposes the duty to disregard public opinion.- Vincent Van Gogh

  • Clothes make the man. Naked people have little or no influence on society. - Mark Twain

  • Emancipate yourselves from mental slavery, none but ourselves can free our minds. - Bob Marley

  • A leader is one who knows the way, goes the way, and shows the way. - John Maxwell

  • To have long term success as a coach or in any position of leadership, you have to be obsessed in some  way. - Pat Riley

  • When you have eliminated the impossible, whatever remains, however improbable, must be the truth. - Sherlock Holmes

  • We don’t stop playing because we grow old; we grow old because we stop playing. - George Bernard Shaw

  • Patience- A minor form of despair, disguised as a virtue. - Ambrose Bierce

  • One of the tests of leadership is the ability to recognize a problem before it becomes an emergency.-  Arnold Glasow

  • Discipline is the refining fire by which talent becomes ability. - Roy. L. Smith

  • Never ascribe to malice that which can adequately be explained by incompetence. - Napoleon Bonaparte

  • Life isn’t about finding yourself , life is about creating yourself. - George Bernard Shaw

  • All the forces in the world are not so powerful as an idea whose time has come. - Victor Hugo

  • An egotist is a person of low taste ; more interested in himself than in me. - Ambrose Bierce

  • Every human has four endowments- self awareness, conscience, independent will and creative imagination. These give us the ultimate human freedom... The power to choose, to respond, to change. - Stephen Covey

  • If the facts don’t fit the theory, change the facts. - Albert Einstein

  • An idea isn’t  responsible for the people who believe in it. - Don Marquis

  • I am fond of pigs. Dogs look up to us. Cats look down on us. Pigs treat us as equals. - Winston Churchill





- Ralph Waldo Emerson

bottom of page