SINGLE STITCH PITCH
PITCHING IS THE SPECIFIC MANNER IN WHICH COMMUNICATION OF AN IDEA,
A BUSINESS PROPOSITION OR A CALL TO ACTON IS DONE.
It may have elements of advise, inducements, sense of urgency, persuasion, insight, comparison, analogies, education and other aspects and the central idea is to:
HEIGHTEN ONE’S INTENTION TO BUY
INVEST IN AN IDEA / BUSINESS / MOVEMENT
ELECTORAL INFLUENCE FOR OFFICE
PITCHING VS. SELLING
Usually we mix up Pitching with Selling. Selling happens when you have built rapport with the buyer through regular interactions over time and this relationship enables you to engage in low or medium value deals where the stakes are not very high.Pitching on the contrary has very high stakes and it ends in either a yes or a no, there are no shades of grey here.
WHY PITCH?
Why is it a pitch and not a conversation or a discussion? Because in a pitch there is intention to move the recipient to action. The idea is big hence we call it pitch. Either the buyer already has a need and is interested in buying or the buyer could be moved towards a buying desire with the pitch, both possibilities exist.
If it is a no, one doesn’t flog oneself to exhaustion with the buyer like most sales people do. Both the buyer and the seller know that the exit light has turned red and it is time for the seller to leave. Only mere polite courtesies are pending. It is therefore of immense significance that your
PITCH IS WELL CURATED & CRAFTED
SMOOTHLY HINGED FROM ONE THEME TO THE NEXT
AND IMMACULATELY EXECUTED.
WE CALL IT SINGLE STITCH PITCH
NO SECOND CHANCES
GETTING THE FIRST ATTENTION SPAN, RIGHT
THE SPECIFIC COMPONENTS & ELEMENTS OF PITCHING
AT HEADSTRIDE WE THREADBARE OPEN OUT
WELCOME TO THE 1-DAY APPERCEPTIVE PROGRAM
SINGLE STITCH PITCH
THE 3- STEP APPROACH
One has an adaptive brain and it can cope with these pressures. Most plough through, but some languish at the work place with chronic stress & unmanaged anxiety. It can be a killer.
Stress, anxiety and depression now make up 43.8 per cent of all workplace illness.
NOTHING IS STABLE ANYMORE AT THE WORK-PLACE.
THERE ARE TOO MANY PARAMETERS, VARIANTS, ASPIRATIONS AND DYNAMICS AT PLAY.
DITCH THE PITCH
AVOIDING THE PREMATURE PITCH
As habits would suggest, when one receives consent to pitch one’s proposition, it is customary to litter the session with one’s presentation deck with features, benefits, lineaments and distinctive characteristics of one’s offering but in essence one is merely stammerring out an apology of conformity. These days client's attention span cannot stand up to limp and inert presentation lashings. Prior to pitching therefore, an overlay of impactful freezeframe, hooks, flash forwards and substantiality is needed and this is established through a dynamic change story, relevant connectors and building tension and anticipation.
THE PROGRAM SCOOPS
OUT THESE ESSENTIALS
ARRESTING ONE’S INITIAL URGE TO PITCH MOBILISES CLIENT’S INTEREST
AND ATTENTION IS INVESTED.
The client has offered his/her tacit consent to proceed and now would like to unpack the intricately wound story and its applicability to present context.
WE NOW BEGIN POSTURING THE PITCH AND
LAYING BARE ITS ASSETS
The 2nd step 'SWITCH TO THE PITCH' constitute the central structure
SWITCH TO THE PITCH
THE CENTRAL STRUCTURE
UNITARY
APPROACH
CREATING
ASSETS
THE FRIGHT
ASPECT
ELICITING
CONCERNS
PROPULSIVE
ELEMENTS
YOU HAVE PITCHED
BUT TO MOVE THE IDEA FORWARD AND IMPEL THE CLIENT TO ACTION,
THE PITCH NEEDS OTHER EMBELLISHMENTS, COMMANDS, CLOSURE TECHNIQUES & COGNITIVE AUGMENTERS.
STITCH THE PITCH
COGNITIVE AUGMENTERS
CREATING
URGENCY
REFERENCE
DEPENDENCE
BEST
INTERESTS
AFFECT
ELEVATION
THE ABOVE THREE STEPS AND ITS VARIOUS SUB-CONSTITUENTS RECLASSIFIES AN AVERAGE PRESENTATION DECK INTO A COMPELLING IMPERATIVE.
One may call it pitching but in essence it is also a well-crafted regulation of information flow pulsed in such a way that it invokes client’s attention, amplifies interest and elicits consent. Without an emotional surge in the client’s state, one cannot commission the next stage of the buying process hence the significance of
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SINGLE STITCH, I.E. GETTING IT RIGHT THE FIRST TIME BECOMES PUNCTUATED
THE PROGRAM SINGLE STITCH PITCH
IS THE PRECEDING WORK FOR SUCH AN ENTERPRISE
SINGLE STITCH PITCH
KEY TAKEAWAY
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Structuring and packaging an idea for delivery.
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Massaging & rejuvenating the story; garnishing the content.
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Stages & intricacies of pitching, regulating & supervising movement.
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Conversion of ideas into business proposition.
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Moving from the slow-burn to the compelling.
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How large deals are pitched.
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Bump off protracted negotiations.
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Sharpening the rain-makers acuity.
PROGRAM FAQ'S
TRANSFORM YOUR PITCH
INTO A COMPELLING PROPOSITION
A DREDGE INTO THE PITCHING CORE
SINGLE STITCH PITCH
ATTAINING PITCHING CONVICTION
NO PITCHING CAN VEIL CRUMMY CONTENT
WE WIN MORE BUSINESS,
NOT BECAUSE OF PITCHING BUT BECAUSE CLIENT'S SAY,
'WE LIKE THE WORK YOU'RE DOING.'
- David Droga
WHILE AT ONE END WE KEEP PITCHING FOR NEW BUSINESS,
AT THE OTHER END
LET US SUSTAIN THE ONE'S WE SECURED WITH GOOD WORK.
SINGLE STITCH PITCH
MAKING DEALS COME TO LIFE